Project to design an new online initiative for an existing website. I chose to create a page for Patagonia that encouraged users to build their own outdoor equipment using recycled materials they already had. This included a landing page explaining the initiative, instructional pages that showed how to make the equipment, a gallery of Patagonia’s Ambassadors using their own homemade equipment and a social page for users to share their photos. The initiative was titled “With my own two hands.”

Each page was designed for mobile first.Instructions for building your own toys.